Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 2, 2018

Content is King

Creating your own original marketing content is key to establishing brand identity, increasing your Google ranking and more importantly, keeping ahead of your competitors. A recent project with a leading mattress designer saw our client take advantage of our Capture studio, banking multiple studio shots that can be used across social media, marketing and print ranging from room set, product shots and relaxed, lifestyle photography.

Our in-house design team designed a set to fit with their brand identity – contemporary and unique. The Scandi trend works perfectly for the crisp imagery, with the art direction being key to the photography style. We’ve been working with Otty for several years now, helping to develop their signature brand look as their product offerings and market share increases.

Set Visions set design photography

The latest portfolio release is a result of a great cost-effective service - one room set that can be utilised for different shots - each with their own social media message. Long gone are the days of slap dash phone pictures, as investing in imagery is an investment in your brand. To keep costs down our post production team retouched key shots whilst our client ‘banked’ the full catalogue of shots ready to be used at a later date.

Otty social media model photography


Monday, September 17, 2018

Trending-Feature Walls In The Kitchen

Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures making a key design statement, especially in the kitchen. The technical development of materials means marbles are more cost effective and laminates are more durable to extend the variety of offerings in the market. Our advice: expand your comfort zone, be experimental and be unique!

wood feature wall spalshback kitchen


Create texture

Below, we used the contrasting marble worktop as an extended splash back which returns giving a high-level shelf. This creates a strong seamless look allowing the natural marbling to be the design statement.

What’s your brickwork like? Sometimes the best design pieces are the ones you already have. Here we used exposed brick accompanied by contemporary textured wall paper. Create contrast!

textured splashback kitchen brick marble

Modern classics

Wood panelling has consistently stood the test of time when it comes to kitchen wall finishes. Here, tongue and groove panelling painted a rich, deep blue compliments the kitchen, yet still stands out as a feature wall.

If budget is a constraint or perhaps you want something a little more subtle, tiles are a tremendous way to create a feature wall. For a contemporary touch have a play with the layout. Here we ran the tiles up to the wall cabinetry in a 45 degree herringbone pattern.

white chevron tile splashback panelling kitchen

Thursday, September 6, 2018

Uncompromising, Cost-Effective Imagery

The Set Visions creative team have been busy joining forces, producing Photography and CGI imagery for our global client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates across both specialist mediums ensuring our CGI and Photography images are perfectly in parallel and on form. By using both disciplines we delivered the project within budget without compromising quality.

Lincrusta recently approached the team with a fantastic challenge to create editorial content that relies on our Photography studio’s realism and attention to detail whilst exploiting CGI’s ability to render photorealistic architecture and location. By using the same product in both studios we’ve created imaginative product images that do just that!

art deco trend restuarant design pink

The styling direction was overseen by our Head of Creative, with our Photography Studio manager keeping a keen eye on the CGI output.

Each deeply embossed paper design is printed blank and applied to the walls ready for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means our teams can re-use 3D assets to easily create alternative images. Below is an example of using the previously created Tropical Leaf paper and combining it with the Trellis, for a coastal take on the designs.

CGI hotel lobby design hospitality

Our creative team delivered a set of images that are perfect for brochure, POS and social media. To see more of our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic studios can help.

Monday, September 3, 2018

New Senior Video Producer

Motion, our video department has grown rapidly in the past year and we’re delighted to welcome Dan to the Set Visions team. With creative background in art direction and project management we know Dan will be a perfect fit as our new Senior Video Producer.

The increase in demand for video from our clients illustrates the booming competitive market. Video is a fantastic tool to upsell the hidden benefits of your product, increase Google rankings and easily reach new audiences through social media.

Dan’s background in commercial video production, location shooting, animation, motion graphics, editing and along with a wealth of technical experience, strengthens our Motion department’s offering. Dan’s already made himself integral to the production team, overseeing a project with over 200 edits, he’s certainly not phased! We’d like to wish Dan good luck in the role and hope you enjoy meeting all our fantastic clients.

Dan Renton Set Visions video producer

To see a selection of our Motion portfolio check out our Vimeo site covering location work, CGI animation and studio filming or contact the sales team on 01274 610600 for an informal chat to discuss how our Motion team can help grown your business.

Friday, August 17, 2018

Get the Look-Calm Modern Classic

This look is all about creating a calm space with a modern take on a classic styling. Mix up that classic style by updating furniture to modern mango woods. Soft and tonal blues are still very much on trend. Hints of denim tones in fabrics with chalky blues on cushions are ways to pull a winning array together - layer them up for a relaxing luxurious feel. We’re seeing a resurgence in pattern wallpaper and wallcoverings, in a calm colour tones.

Mailer Hi

How to style up this look

• Large print pattern brings drama of a period feature.
• Soft light blues and whites.
• Modern mango woods classic shaped furniture.
• Bleached wood chandelier on trend.

Thursday, August 2, 2018

Commercial Bathroom Photography

Capture, our photography team, are experts at producing beautifully crafted room set photography. With an in-house creative team directing each shoot, a fantastic project management system in place and over 135 combined years’ experience in the photography industry we produce visually inspiring content for print, social media and video.

A recent project saw our trend driven stylist work alongside one of our established clients Cavalier . The Industrial Sleek trend combines iconic industrial influences with a high-end finish. The tactile and textured theme is easily captured by the studio team. The crisp lighting combined with softer texture details is something that CGI can struggle to recreate. CGI has many offerings, but studio photography is still leading in the industry.

industrial trend bathroom photography

Cameo bathroom furniture studio

Charlotte, our photography studio manager works with our clients to deliver bespoke images or can work to produce more budget friendly options. Once a budget is signed off the team produce mood boards with a detailed sketch so our clients can really visualise their concepts before production starts. Our experienced set builders expertly craft room sets adding key architectural elements to set the location be it a city centre en-suite or a boutique country bathroom.

duck egg bathroom country design

cost effective studio photography

Gone are the days of stock photography, the team have invested in the latest digital cameras and software to get the best results ensuring all our projects are at print and video quality.

For more information on our commercial photography studio and our competitive pricing get in contact with Charlotte on 01274 610600.


Wednesday, July 25, 2018

The science of location photography

A fantastic challenge came to the Capture team recently, a conceptual location shoot on a World Heritage site. The collaborative project with Ledvance saw their new product range Osram Smart+ in action at Sir Isaac Newton’s home, birthplace of his Theory of Light.

The PR campaign is designed to pay homage to the famous moment the prism split sunlight into the seven colours, a principle we use every day at Set Visions.

concept photography location

Isacca newton light theory

Capture, our photography team, had several technical challenges to consider whilst on location. The team needed to rig up the installation without damaging the historic site, fully plan the technical logistics and plan the art directed shots all without a site visit! With a limited window of shoot time the team worked with the client on site to deliver the remarkable images, even having time to light and photograph the infamous apple tree just using Ledvance products!

newton 1906 living room location photography

tree isaac newton gravity photography

This collective project has been featured in print and received national attention. This is a great example of our creative team’s ability to conceive original visual content for your marketing, from print to Pinterest.


Wednesday, July 18, 2018

Trending-Earthy Terracotta Tones And Textures

Last year we predicted terracotta tones would strongly be featured in mainstream interior design and commercial photography. This trend is undeniably strengthening with the rich, earthy tones and textures displayed in to our imagery.

One of our favourite designs is this kitchen where we created a feature wall from a 12mm zenith worktop - accessorised with rustic terracotta propping for a tonal look.

Terracotta textured kitchen zenith


Trending textures

It’s essential to mix textures for this trend. Think about using ionised finishes and rusty tones, mixed with sleek shiny textures and tactile matt fabrics. Key props pull this style together for a high end design look. By using copper and textured surfaces conveys a rustic aspect to the trend. We combined a water proof copper wall panel with complimentary earthy greens and contrasting sharp gold propping for a lux feel.

texture metal gold interior design


Colour palette is key

For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate. For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate.

terracotta colour palette CGI

Thursday, July 12, 2018

Bespoke Kitchen Photography

Capture is our Photography team, B2B specialists in the Kitchen, Bathroom and Bedroom industries and still going strong after 25 years. Our commercial space is specifically geared up for large room set builds which are perfect for bespoke kitchens, trend-based Pinterest content and promotional video.

A recent project saw Symphony and Laura Ashley Kitchens commission a set of images for their upcoming product release. Historically a CGI client, they wanted to use traditional photography to re-capture the realism that is sometimes lost in CGI. Although CGI is fantastic for architectural visualisations, traditional photography effortlessly captures mood, organic feeling and the tactile homely touch for which the iconic brand is famous.

bespoke kitchen roomset photography

commercial kitchen photography

The Capture team were instrumental in the photographic approach to the project. Our team explicitly directed these images to have beautiful natural lighting - eliminating the logistical hassle and cost of a location shoot.

Nina, Our Head of Creative, worked meticulously with Laura Ashley to deliver creative concepts and art direction that fit within Laura Ashley’s brand guidelines. All our creative team work exclusively in-house, meaning each client benefits from the personal touch be it from our enthusiastic set builders, talented stylists or professional photographers.

Commercial studio kitchen set visions

kitchen internal storage

In addition to free on-site parking we have secure storage, your product will be safe with us. The Set Visions studio is easily accessed from the M606 motorway and has great train links with the nearest station less than a mile away. Get in touch with Charlotte, our Studio Manager on 01274 610600 to discuss how we can provide you with beautiful bespoke photography.


Thursday, June 21, 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.

Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.

Laura Ashely Symphony Nina trend


Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.


Hardbury Laura Ashley Kitchens Set Visions photography


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2nd Oct 2018

Content is King

Creating your own original marketing content is key to establishing brand identity,...

More on our blog

Motion, Set Visions video department has grown rapidly in the past year and we’re delighted to welcome Daniel Rento… https://t.co/8lfBxLpl2h

...

17th Sep 2018

Trending-Feature Walls In The Kitchen

Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures...

More on our blog

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk