Tuesday, October 2, 2018
Creating your own
original marketing content is key to establishing brand identity, increasing
your Google ranking and more importantly, keeping ahead of your competitors.
A recent project with a leading mattress
designer saw our client take advantage of our Capture studio, banking multiple
studio shots that can be used across social media, marketing and print ranging
from room set, product shots and relaxed, lifestyle photography.
Our in-house design team designed a set to fit with their
brand identity – contemporary and unique. The Scandi trend works perfectly for
the crisp imagery, with the art direction being key to the photography style. We’ve been working with Otty for
several years now, helping to develop their signature brand look as their
product offerings and market share increases.
The latest portfolio release is a result of a great
cost-effective service - one room set that can be utilised for different shots -
each with their own social media message. Long gone are the days of slap dash phone
pictures, as investing in imagery is an investment in your brand. To keep costs down our post production team
retouched key shots whilst our client ‘banked’ the full catalogue of shots
ready to be used at a later date.
Monday, September 17, 2018
Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures making a key design statement, especially in the kitchen. The technical development of materials means marbles are more cost effective and laminates are more durable to extend the variety of offerings in the market. Our advice: expand your comfort zone, be experimental and be unique!
Create textureBelow, we used the contrasting marble worktop as an extended splash back which returns giving a high-level shelf. This creates a strong seamless look allowing the natural marbling to be the design statement.
What’s your brickwork like? Sometimes the best design pieces are the ones you already have. Here we used exposed brick accompanied by contemporary textured wall paper. Create contrast!
Modern classicsWood panelling has consistently stood the test of time when it comes to kitchen wall finishes. Here, tongue and groove panelling painted a rich, deep blue compliments the kitchen, yet still stands out as a feature wall.
If budget is a constraint or perhaps you want something a little more subtle, tiles are a tremendous way to create a feature wall. For a contemporary touch have a play with the layout. Here we ran the tiles up to the wall cabinetry in a 45 degree herringbone pattern.
Thursday, September 6, 2018
The Set Visions creative team have been
busy joining forces, producing Photography and CGI imagery for our global
client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates
across both specialist mediums ensuring our CGI and Photography images are
perfectly in parallel and on form. By using
both disciplines we delivered the project within budget without compromising
Lincrusta recently approached the team with a fantastic challenge to create
editorial content that relies on our Photography studio’s realism and attention
to detail whilst exploiting CGI’s ability to render photorealistic architecture
and location. By using the same product
in both studios we’ve created imaginative product images that do just that!
The styling direction was overseen by our Head of Creative, with our Photography Studio manager keeping a keen eye on the CGI output.
Each deeply embossed paper design is printed blank and applied to the walls ready for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means our teams can re-use 3D assets to easily create alternative images. Below is an example of using the previously created Tropical Leaf paper and combining it with the Trellis, for a coastal take on the designs.
Our creative team delivered a set of images that are perfect for brochure, POS and social media. To see more of our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic studios can help.
Monday, September 3, 2018
Motion, our video department has grown rapidly in the past year and we’re delighted to welcome Dan to the Set Visions team. With creative background in art direction and project management we know Dan will be a perfect fit as our new Senior Video Producer.
The increase in demand for video from our clients illustrates the booming competitive market. Video is a fantastic tool to upsell the hidden benefits of your product, increase Google rankings and easily reach new audiences through social media.
Dan’s background in commercial video production, location shooting, animation, motion graphics, editing and along with a wealth of technical experience, strengthens our Motion department’s offering. Dan’s already made himself integral to the production team, overseeing a project with over 200 edits, he’s certainly not phased! We’d like to wish Dan good luck in the role and hope you enjoy meeting all our fantastic clients.
To see a selection of our Motion portfolio check out our Vimeo site covering location work, CGI animation and studio filming or contact the sales team on 01274 610600 for an informal chat to discuss how our Motion team can help grown your business.
Friday, August 17, 2018
This look is all about creating a calm space
with a modern take on a classic styling. Mix up that classic style by updating furniture to modern mango woods.
Soft and tonal blues are still very much on trend. Hints of denim tones in
fabrics with chalky blues on cushions are ways to pull a winning array together
- layer them up for a relaxing luxurious feel. We’re seeing a resurgence in
pattern wallpaper and wallcoverings, in a calm colour tones.
How to style up this look• Large print pattern brings drama of a period feature.
• Soft light blues and whites.
• Modern mango woods classic shaped furniture.
• Bleached wood chandelier on trend.
Thursday, August 2, 2018
Capture, our photography team, are experts at producing
beautifully crafted room set photography. With an in-house creative team
directing each shoot, a fantastic project management system in place and over
135 combined years’ experience in the photography industry we produce visually
inspiring content for print, social media and video.
A recent project saw our trend driven stylist work alongside
one of our established clients Cavalier . The Industrial Sleek trend combines
iconic industrial influences with a high-end finish. The tactile and textured theme
is easily captured by the studio team. The crisp lighting combined with softer
texture details is something that CGI can struggle to recreate. CGI has many
offerings, but studio photography is still leading in the industry.
Charlotte, our photography studio manager works with our clients
to deliver bespoke images or can work to produce more budget friendly options. Once
a budget is signed off the team produce mood boards with a detailed sketch so
our clients can really visualise their concepts before production starts. Our
experienced set builders expertly craft room sets adding key architectural
elements to set the location be it a city centre en-suite or a boutique country
Gone are the days of stock photography, the team have
invested in the latest digital cameras and software to get the best results
ensuring all our projects are at print and video quality.
For more information on our commercial photography studio
and our competitive pricing get in contact with Charlotte on 01274
Wednesday, July 25, 2018
A fantastic challenge came to the
Capture team recently, a conceptual location shoot on a World Heritage site.
The collaborative project with Ledvance saw their new product range Osram Smart+ in action at Sir Isaac Newton’s home, birthplace of his
Theory of Light.
campaign is designed to pay homage to the famous moment the prism split
sunlight into the seven colours, a principle we use every day at Set Visions.
photography team, had several technical challenges to consider whilst on
location. The team needed to rig up the
installation without damaging the historic site, fully plan the technical
logistics and plan the art directed shots all without a site visit! With a limited window of shoot time the team
worked with the client on site to deliver the remarkable images, even having time to light and photograph the infamous apple tree just using Ledvance products!
collective project has been featured in print and received national attention. This is a great example of our
creative team’s ability to conceive original visual content for your marketing,
from print to Pinterest.
Wednesday, July 18, 2018
Last year we predicted terracotta tones would strongly be featured in mainstream interior design and commercial photography. This trend is undeniably strengthening with the rich, earthy tones and textures displayed in to our imagery.
One of our favourite designs is this kitchen where we created a feature wall from a 12mm zenith worktop - accessorised with rustic terracotta propping for a tonal look.
It’s essential to mix textures for this trend. Think about using ionised finishes and rusty tones, mixed with sleek shiny textures and tactile matt fabrics. Key props pull this style together for a high end design look. By using copper and textured surfaces conveys a rustic aspect to the trend. We combined a water proof copper wall panel with complimentary earthy greens and contrasting sharp gold propping for a lux feel.
Colour palette is key
For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate. For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate.
Thursday, July 12, 2018
Capture is our
Photography team, B2B specialists in the Kitchen, Bathroom and Bedroom
industries and still going strong after 25 years. Our commercial space is specifically geared
up for large room set builds which are perfect for bespoke kitchens,
trend-based Pinterest content and promotional video.
A recent project saw Symphony and Laura Ashley Kitchens commission a set of images for their upcoming product release. Historically a CGI client, they wanted to use
traditional photography to re-capture the realism that is sometimes lost in
CGI. Although CGI is fantastic for
architectural visualisations, traditional photography effortlessly captures
mood, organic feeling and the tactile homely touch for which the iconic brand
The Capture team were instrumental in the photographic approach
to the project. Our team explicitly directed
these images to have beautiful natural lighting - eliminating the logistical
hassle and cost of a location shoot.
Nina, Our Head of Creative, worked meticulously with Laura
Ashley to deliver creative concepts and art direction that
fit within Laura Ashley’s brand guidelines. All our creative team
work exclusively in-house, meaning each client benefits from the personal touch
be it from our enthusiastic set builders, talented stylists or professional photographers.
In addition to free on-site parking we have secure storage,
your product will be safe with us. The
Set Visions studio is easily accessed from the M606 motorway and has great
train links with the nearest station less than a mile away. Get in touch with Charlotte, our Studio Manager on 01274 610600 to discuss how we can provide you with beautiful bespoke
Thursday, June 21, 2018
Our in-house creative
team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this
trend led service is included on all our projects - keeping Set Visions and our
clients a step ahead of the competition.
Symphony, one of our long standing clients, teamed up with
Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited
Nina to come along to the launch. Nina’s
involvement in the project was instrumental to the style direction, ensuring
all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on
the trend direction and the tactile finishes used in the project to major
retailers at the exclusive preview.
Continuing to work alongside such an iconic names as Laura
Ashley and Symphony is an immense pleasure and we’re incredibly proud of the
results. If you’d like to find out more
about our Styling Service contact the team on 01274 610600.