Wednesday, July 25, 2018
A fantastic challenge came to the
Capture team recently, a conceptual location shoot on a World Heritage site.
The collaborative project with Ledvance saw their new product range Osram Smart+ in action at Sir Isaac Newton’s home, birthplace of his
Theory of Light.
campaign is designed to pay homage to the famous moment the prism split
sunlight into the seven colours, a principle we use every day at Set Visions.
photography team, had several technical challenges to consider whilst on
location. The team needed to rig up the
installation without damaging the historic site, fully plan the technical
logistics and plan the art directed shots all without a site visit! With a limited window of shoot time the team
worked with the client on site to deliver the remarkable images, even having time to light and photograph the infamous apple tree just using Ledvance products!
collective project has been featured in print and received national attention. This is a great example of our
creative team’s ability to conceive original visual content for your marketing,
from print to Pinterest.
Wednesday, July 18, 2018
Last year we predicted terracotta tones would strongly be featured in mainstream interior design and commercial photography. This trend is undeniably strengthening with the rich, earthy tones and textures displayed in to our imagery.
One of our favourite designs is this kitchen where we created a feature wall from a 12mm zenith worktop - accessorised with rustic terracotta propping for a tonal look.
It’s essential to mix textures for this trend. Think about using ionised finishes and rusty tones, mixed with sleek shiny textures and tactile matt fabrics. Key props pull this style together for a high end design look. By using copper and textured surfaces conveys a rustic aspect to the trend. We combined a water proof copper wall panel with complimentary earthy greens and contrasting sharp gold propping for a lux feel.
Colour palette is key
For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate. For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate.
Thursday, July 12, 2018
Capture is our
Photography team, B2B specialists in the Kitchen, Bathroom and Bedroom
industries and still going strong after 25 years. Our commercial space is specifically geared
up for large room set builds which are perfect for bespoke kitchens,
trend-based Pinterest content and promotional video.
A recent project saw Symphony and Laura Ashley Kitchens commission a set of images for their upcoming product release. Historically a CGI client, they wanted to use
traditional photography to re-capture the realism that is sometimes lost in
CGI. Although CGI is fantastic for
architectural visualisations, traditional photography effortlessly captures
mood, organic feeling and the tactile homely touch for which the iconic brand
The Capture team were instrumental in the photographic approach
to the project. Our team explicitly directed
these images to have beautiful natural lighting - eliminating the logistical
hassle and cost of a location shoot.
Nina, Our Head of Creative, worked meticulously with Laura
Ashley to deliver creative concepts and art direction that
fit within Laura Ashley’s brand guidelines. All our creative team
work exclusively in-house, meaning each client benefits from the personal touch
be it from our enthusiastic set builders, talented stylists or professional photographers.
In addition to free on-site parking we have secure storage,
your product will be safe with us. The
Set Visions studio is easily accessed from the M606 motorway and has great
train links with the nearest station less than a mile away. Get in touch with Charlotte, our Studio Manager on 01274 610600 to discuss how we can provide you with beautiful bespoke