Thursday, July 16, 2015
Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.
A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.
Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!
In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.
We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.
Friday, November 21, 2014
Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. Working hand in hand with the CGI department our team of dedicated photographers have been painstakingly photographing the thousands of textures needed to produce the photorealistic final product.
3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.
Make sure you visit Tile Giant to see the final result!
The future of home decor shopping has arrived. You can't afford to ignore it