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Wednesday, July 25, 2018

The science of location photography

A fantastic challenge came to the Capture team recently, a conceptual location shoot on a World Heritage site. The collaborative project with Ledvance saw their new product range Osram Smart+ in action at Sir Isaac Newton’s home, birthplace of his Theory of Light.

The PR campaign is designed to pay homage to the famous moment the prism split sunlight into the seven colours, a principle we use every day at Set Visions.

concept photography location

Isacca newton light theory

Capture, our photography team, had several technical challenges to consider whilst on location. The team needed to rig up the installation without damaging the historic site, fully plan the technical logistics and plan the art directed shots all without a site visit! With a limited window of shoot time the team worked with the client on site to deliver the remarkable images, even having time to light and photograph the infamous apple tree just using Ledvance products!

newton 1906 living room location photography

tree isaac newton gravity photography

This collective project has been featured in print and received national attention. This is a great example of our creative team’s ability to conceive original visual content for your marketing, from print to Pinterest.


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Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk