Tuesday, October 1, 2019
Visions inhouse photography team, Capture, produce enticing food photography
with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography
studio working alongside our CGI studio to deliver images for brochure and
As Pix, our
CGI service, and Capture are both under one roof we provided a cost-effective
solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to
their core customer base whilst having an editorial look to land their brand in
the glossy interior mag circuit.
creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and
educate the consumer about the product - we also wanted them to connect
emotionally, especially for social media. Firstly, we created a stylist lead bank of
cost effective computer generated imagery. We then produced a series of photography shots
that support the CG story with recipe inspired images that tie in with the
series of renders.
The set of
images are pitched to the home cook who has a creative flair, with the interior
design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make
sure the art direction was consistent across both services. To keep costs down we kept to table top
photography produced by our inhouse photo team and food stylist.
are great content for social media. They
allow the brand to cultivate a community and encourage discussion amongst
followers about their product and recipes, where people with similar lifestyles
share interests through brand touch points. Building customer engagement and loyalty is a
great strategy for a product that is a once in a lifetime investment.
brand strategy and customer engagement just contact the studio for an
informal discussion with our team to see how our services can help connect your
product to potential audiences.
Friday, September 6, 2019
Emotively connecting with your
customer base is key to building brand identity. An effective way to achieve this
is through colour psychology. Think
neutrals, think pastels or think brights we often connect colour to an emotion
or brand. Our creative team gets under
the skin of our client’s brand identity and their target audience down to their
characteristics and design taste.
This playful set of imagery
communicates a key brand message whilst not necessarily being a commercial
product shot. By manipulating scale and
composition we can retain curious onlookers for longer which in turn leads to
improved Google Analytics.
Our team also dedicate time to
understand the end usage of the photography session, as our product shots are
designed to work across multichannel offerings. This value for money approach means we can hit
key audiences in editorial magazines, Pinterest and Instagram a well as
standard routes of advertisement and promotion.
Art direction and trend consultation is part of the
service from our Capture team. Contact the studio for an informal chat to see how our talented team can help you take
the next step in your product photography.
Monday, August 5, 2019
A great brief came through to our Capture team recently: produce
product photography for a children’s storage range that showcased their
fantastically playful product, making sure the imagery was perfect for their e-commerce
site, social sites and any print media. Our client was eager to push their online
business forward with our professional imagery.
Our in-house stylists designed a playroom in complementary
soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft,
tactile art direction with natural lighting whilst throwing the background out
of focus drawing the eye to the hero product.
To control costs the team utilised an existing room set in our
studio, and with a nifty lick of paint and crafty reconfiguration we gave our
client a bespoke look at a budget friendly price. Our team also delivered supporting product cut
outs on white creating additional content for marketing. It was also a pleasure to have the clients on
set to bag a couple of social media shots for future release.
The results are a range of images that capture the relaxed
and fun nature of the product. With a
second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.
Thursday, July 18, 2019
Last year we saw this trend coming… and for our clients who have a stylish, trend led eye we’ve been able to feature elements of Terrazzo textures and replicate the playful tones with shades through wall colours, props and surfaces.
Our favourite terrazzo sample at the office inspired our own Creative Meeting Room and influenced one of our latest photography shots. We used the soft and playful mixed hues for a fresh and distinctive set design, mixing greens and pinks.
Here the custom table features a more muted terrazzo which is made from recycled materials. This is another draw to using the sustainable surface, a key value to the Set Visions design team.
There’s plenty of amazing terrazzo worktops and in recent design shows we’ve seen some stunning kitchens showing off with it. Here we used a matt pastel kitchen fascia for that cool contemporary look.
Fabrics and colour palette We have seen plenty coming through in the last year with terrazzo pattern prints on fabric now. Here we upholstered a foot stool with the print.
When working with the terrazzo of choice it’s a good idea to try paint samples and fabric samples out against the texture to see how the colours work as a group. Here we demonstrated balance and tone though texture and composition.
Wednesday, June 19, 2019
to join our fab team based in Bradford, West Yorkshire. Full time and on a permanent basis. Senior Photographer/Studio Manager requiredWe currently have an opportunity for a You will also be responsible for organising, overseeing and delivering all of the creative content that is produced as well as having a strong commercial photography portfolio to boot.
You will help our creative Photography team produce high-quality content. You will ensure that the creative workflow and implementation processes are running smoothly whilst also maintaining and reporting on departmental data and to change work processes as and when it's required.
The role is client facing and you will be responsible for quotations and scheduling.
We're a friendly bunch with an eye for detail and a taste for biscuits and dog chats. Click here for more info and to apply!
Wednesday, April 3, 2019
design trends are our stylist’s obsession. Design conscious brands are keen to take advantage of our in-house
service to create visual content which builds upon their existing brand
identity. As a visual content agency,
Set Visions’ trend direction, alongside client brand guidelines, is key to
producing imaginative photography that satisfies both our client and creative
teams. Result: three distinct looks
showcasing the different ranges giving exceptional identity to each product.
Capture, our photography studio, were selected to produce editorial images to promote Frontline’s product launches, supplying content for brochure and website. Frontline took advantage of the multiple services Set Visions offer, keeping their hand in CGI whilst commissioning the Capture team for their latest project.
Our set designers planned the room sets to be flexible, to
accommodate shots of multiple variants of shower screens, furniture and baths
at various angles. Cost saving strategies
are at the forefront of our production ethos, ensuring high quality photography
is also value for money. Supporting
detail shots help to build customer confidence in the product and also highlight
the quality and finish.
To discuss how our Captuture team can help develop your band
identity and product photography contact the team or visit capture.setvisions.co.uk.
Thursday, March 14, 2019
Long gone the days of pink for girls and blue for boys, shades of dusk pink are hotter than ever, seen in both commercial and residential interiors everywhere. It’s a versatile tone to compliment other colours beautifully making it a great colour to work with.
We’ve collated some of our latest work where shades of dusk pink have brought the interiors to life.
Block colour and FabricsOn this conceptual product shot we used flashes of dusk pink alongside coral to really make the free-standing baths stand out. Not only does the colour make this shot look great it also gives inspiration to the consumer for their own bathroom colour palette.
Dull office spaces no more. Shades of grey, pink and mauve give this work space a contemporary edge. These colours compliment the soft edges and fabrics used making the space inviting yet maintaining a professional feel.
Go soft or dusky pinkStatement moody dusk pink tiles are the key design feature in this hotel suite turning a simple dividing wall into a design feature. As well as having aesthetic properties this design also gives an identity to the hotel making it unique.
With the Scandi trend still going strong seeing dusk pink sits hand in hand with this trend both creating a soft, calming environment. White painted walls, light oak flooring and furniture, hints of grey all finished off by subtle tones of the soft pink elements.
Wednesday, March 13, 2019
Are you a passionate Photography Studio Manager looking for the next challenge in your career? Set Visions photography studio Capture, boast a fantastic client base, great team culture and offers a competitive salary of up to £30k for the Studio Manager position.
Essential skills and experience:
-Organising, overseeing and delivering all the creative content
-Client facing and management
-Quotations and scheduling
- Exceptional studio photography portfolio
- Experience of having worked within a large production photography studio at a senior level
- Experience working within a creative and deadline driven environment
- Exceptional organisational skills with a systematic and logical approach
- Excellent written and verbal communication skills
- The ability to utilise management systems to accurately assess workflow
If you feel that you have the skills to become our Photography Studio Manager and are looking to further enhance and develop your creative career in a managerial position then please email your CV with portfolio to email@example.com.
Due to the volume of applications we will only contact successful applicants.
Wednesday, February 20, 2019
2019 bounds in with a full force of design shows – and our eager creative eyes are busily absorbing the highlights and trend forecasting insights coming from shows such as; IMM Cologne, Stockholm Design Week, Maison & Object. All helping fuel our passion to keep our images up to date, on trend and advising our clients on what’s hot for the year ahead in the world of design.
Nina, our Head of Creative, also attends key shows such as the Surface Design Show in London. This enables us to create engaging, trend led images and video content for our clients and also strengthens our consultation services where Nina is able to advise and direct your brand’s visual identity.
With plenty of perceptive lectures about design innovations, 2020 trend insights and the latest colours and textures to work with. Some amazing emerging techniques, brands and young ingenious designers creating cool textures from recyclable/recycled materials - something that’s in the forefront of design for our future: Sustainability and Style.
Here’s a few of Nina’s favourite materials and colour combinations from the show. Very exciting to see how we will incorporate these in to future interior design projects!
Thursday, February 14, 2019
Will this be the year you ditch the grey daze you are in? Finally inject some colour and pattern in to your home? Freshen up for the springtime ahead with some of our top colour injections and inspirations for every room in your home.
With fabric and paint choices, to colour blocking patterns on walls, have a little fun with these muted pastel hues, then contrast with a little zingy number!
Playful and family friendly
Colour pop perfection with soft furnishings as the central colour injection. Try using bold solid shades on soft furnishings, not only with your sofas and chairs but why not try more colour with your blinds or curtains?
We want to see more playful tones in the home in unsuspecting places. Kitchens tend to be play it safe spaces, but why not paint your kitchen walls in fun family friendly shades to add a little character?
Go bold or be tonal
Bathroom designs became mundane and generic over the last year. However, we have seen a strong Memphis design resurgence with bold pattern walls and prints coming back through across design fields.
Try a tonal selection of colours if the thought of bold colour pops is too much. Try working lighter and darker shades together with subtle more sleek colour contrasts such as this pink sofa. Pattern also adds that little extra umph on the blinds!