Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 1, 2019

Create a conversation with your audience

Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.

As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.

As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.

food photography with CGI

The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.

food photography commercial studio

The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.

To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.

food stylist professional photography


Everhot Brochure CGI and photography


Friday, September 6, 2019

Clever with colour

Emotively connecting with your customer base is key to building brand identity. An effective way to achieve this is through colour psychology. Think neutrals, think pastels or think brights we often connect colour to an emotion or brand. Our creative team gets under the skin of our client’s brand identity and their target audience down to their characteristics and design taste.

creative product photography

This playful set of imagery communicates a key brand message whilst not necessarily being a commercial product shot. By manipulating scale and composition we can retain curious onlookers for longer which in turn leads to improved Google Analytics.

product photography colour block

Our team also dedicate time to understand the end usage of the photography session, as our product shots are designed to work across multichannel offerings. This value for money approach means we can hit key audiences in editorial magazines, Pinterest and Instagram a well as standard routes of advertisement and promotion.

Art direction and trend consultation is part of the service from our Capture team. Contact the studio for an informal chat to see how our talented team can help you take the next step in your product photography.

bathroom product photography colour

radiator photography marketing

Monday, August 5, 2019

Kids storage Product Photography

A great brief came through to our Capture team recently: produce product photography for a children’s storage range that showcased their fantastically playful product, making sure the imagery was perfect for their e-commerce site, social sites and any print media. Our client was eager to push their online business forward with our professional imagery.

Our in-house stylists designed a playroom in complementary soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft, tactile art direction with natural lighting whilst throwing the background out of focus drawing the eye to the hero product.

photography kids bedroom storage

kids product photography for ecommerce

To control costs the team utilised an existing room set in our studio, and with a nifty lick of paint and crafty reconfiguration we gave our client a bespoke look at a budget friendly price. Our team also delivered supporting product cut outs on white creating additional content for marketing. It was also a pleasure to have the clients on set to bag a couple of social media shots for future release.

The results are a range of images that capture the relaxed and fun nature of the product. With a second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.

childrens product photography room set

Thursday, July 18, 2019

Trending-Terrazzo Tactile Tones

Last year we saw this trend coming… and for our clients who have a stylish, trend led eye we’ve been able to feature elements of Terrazzo textures and replicate the playful tones with shades through wall colours, props and surfaces.

Our favourite terrazzo sample at the office inspired our own Creative Meeting Room and influenced one of our latest photography shots. We used the soft and playful mixed hues for a fresh and distinctive set design, mixing greens and pinks.

Terrazzo trend interior design

Solid Surfaces

Here the custom table features a more muted terrazzo which is made from recycled materials. This is another draw to using the sustainable surface, a key value to the Set Visions design team.

There’s plenty of amazing terrazzo worktops and in recent design shows we’ve seen some stunning kitchens showing off with it. Here we used a matt pastel kitchen fascia for that cool contemporary look.

Photography terrazzo surface


Fabrics and colour palette

We have seen plenty coming through in the last year with terrazzo pattern prints on fabric now. Here we upholstered a foot stool with the print.

When working with the terrazzo of choice it’s a good idea to try paint samples and fabric samples out against the texture to see how the colours work as a group. Here we demonstrated balance and tone though texture and composition.

terrazzo texture interior design

Wednesday, June 19, 2019

Senior Photographer/Studio Manager required

to join our fab team based in Bradford, West Yorkshire. Full time and on a permanent basis. Senior Photographer/Studio Manager requiredWe currently have an opportunity for a You will also be responsible for organising, overseeing and delivering all of the creative content that is produced as well as having a strong commercial photography portfolio to boot.

Set Visions Photographic Studio

You will help our creative Photography team produce high-quality content. You will ensure that the creative workflow and implementation processes are running smoothly whilst also maintaining and reporting on departmental data and to change work processes as and when it's required. The role is client facing and you will be responsible for quotations and scheduling. We're a friendly bunch with an eye for detail and a taste for biscuits and dog chats. Click here for more info and to apply!

Wednesday, April 3, 2019

Design Led Product Photography

Interior design trends are our stylist’s obsession. Design conscious brands are keen to take advantage of our in-house service to create visual content which builds upon their existing brand identity. As a visual content agency, Set Visions’ trend direction, alongside client brand guidelines, is key to producing imaginative photography that satisfies both our client and creative teams. Result: three distinct looks showcasing the different ranges giving exceptional identity to each product.

Capture, our photography studio, were selected to produce editorial images to promote Frontline’s product launches, supplying content for brochure and website. Frontline took advantage of the multiple services Set Visions offer, keeping their hand in CGI whilst commissioning the Capture team for their latest project.

Lifestyle studio photography

commercial bathroom furniture photography

editorial  product photography

Our set designers planned the room sets to be flexible, to accommodate shots of multiple variants of shower screens, furniture and baths at various angles. Cost saving strategies are at the forefront of our production ethos, ensuring high quality photography is also value for money. Supporting detail shots help to build customer confidence in the product and also highlight the quality and finish.

product detail shots photography

To discuss how our Captuture team can help develop your band identity and product photography contact the team or visit capture.setvisions.co.uk.


Thursday, March 14, 2019

Trending-From Dusk to Pink

Long gone the days of pink for girls and blue for boys, shades of dusk pink are hotter than ever, seen in both commercial and residential interiors everywhere. It’s a versatile tone to compliment other colours beautifully making it a great colour to work with.

We’ve collated some of our latest work where shades of dusk pink have brought the interiors to life.

Photography office interior design

Block colour and Fabrics

On this conceptual product shot we used flashes of dusk pink alongside coral to really make the free-standing baths stand out. Not only does the colour make this shot look great it also gives inspiration to the consumer for their own bathroom colour palette.

Dull office spaces no more. Shades of grey, pink and mauve give this work space a contemporary edge. These colours compliment the soft edges and fabrics used making the space inviting yet maintaining a professional feel.
Product photography editorial

Go soft or dusky pink

Statement moody dusk pink tiles are the key design feature in this hotel suite turning a simple dividing wall into a design feature. As well as having aesthetic properties this design also gives an identity to the hotel making it unique.

With the Scandi trend still going strong seeing dusk pink sits hand in hand with this trend both creating a soft, calming environment. White painted walls, light oak flooring and furniture, hints of grey all finished off by subtle tones of the soft pink elements.
Dusky pink interior design CG

Wednesday, March 13, 2019

Photography Studio Manager Wanted

Are you a passionate Photography Studio Manager looking for the next challenge in your career? Set Visions photography studio Capture, boast a fantastic client base, great team culture and offers a competitive salary of up to £30k for the Studio Manager position.


Essential skills and experience:

-Organising, overseeing and delivering all the creative content

-Client facing and management

-Quotations and scheduling

- Exceptional studio photography portfolio

- Experience of having worked within a large production photography studio at a senior level

- Experience working within a creative and deadline driven environment

- Exceptional organisational skills with a systematic and logical approach

- Excellent written and verbal communication skills

- The ability to utilise management systems to accurately assess workflow


If you feel that you have the skills to become our Photography Studio Manager and are looking to further enhance and develop your creative career in a managerial position then please email your CV with portfolio to info@setvisions.co.uk.


Due to the volume of applications we will only contact successful applicants.


21 SV

28 SV

30 SV


Wednesday, February 20, 2019

Surface Design Show 2019

2019 bounds in with a full force of design shows – and our eager creative eyes are busily absorbing the highlights and trend forecasting insights coming from shows such as; IMM Cologne, Stockholm Design Week, Maison & Object. All helping fuel our passion to keep our images up to date, on trend and advising our clients on what’s hot for the year ahead in the world of design.

Nina, our Head of Creative, also attends key shows such as the Surface Design Show in London. This enables us to create engaging, trend led images and video content for our clients and also strengthens our consultation services where Nina is able to advise and direct your brand’s visual identity.

With plenty of perceptive lectures about design innovations, 2020 trend insights and the latest colours and textures to work with. Some amazing emerging techniques, brands and young ingenious designers creating cool textures from recyclable/recycled materials - something that’s in the forefront of design for our future: Sustainability and Style.

Here’s a few of Nina’s favourite materials and colour combinations from the show. Very exciting to see how we will incorporate these in to future interior design projects!

surface design show set visions interior design trends (2)

Thursday, February 14, 2019

Trending-2019 The Year Of Colour Crush

Will this be the year you ditch the grey daze you are in? Finally inject some colour and pattern in to your home? Freshen up for the springtime ahead with some of our top colour injections and inspirations for every room in your home.

With fabric and paint choices, to colour blocking patterns on walls, have a little fun with these muted pastel hues, then contrast with a little zingy number!

Fabric colour selection set visions


Playful and family friendly

Colour pop perfection with soft furnishings as the central colour injection. Try using bold solid shades on soft furnishings, not only with your sofas and chairs but why not try more colour with your blinds or curtains?

We want to see more playful tones in the home in unsuspecting places. Kitchens tend to be play it safe spaces, but why not paint your kitchen walls in fun family friendly shades to add a little character?

Colour blocking family fun design Set Visions


Go bold or be tonal

Bathroom designs became mundane and generic over the last year. However, we have seen a strong Memphis design resurgence with bold pattern walls and prints coming back through across design fields.

Try a tonal selection of colours if the thought of bold colour pops is too much. Try working lighter and darker shades together with subtle more sleek colour contrasts such as this pink sofa. Pattern also adds that little extra umph on the blinds!

Set Visions Memphis colour block tropical

Connect With Us

1st Oct 2019

Create a conversation with your audience

Set Visions inhouse photography team, Capture, produce enticing food photography with the...

More on our blog

...
...

6th Sep 2019

Clever with colour

Emotively connecting with your customer base is key to building brand identity. An effective...

More on our blog

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk