Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Wednesday, April 3, 2019

Design Led Product Photography

Interior design trends are our stylist’s obsession. Design conscious brands are keen to take advantage of our in-house service to create visual content which builds upon their existing brand identity. As a visual content agency, Set Visions’ trend direction, alongside client brand guidelines, is key to producing imaginative photography that satisfies both our client and creative teams. Result: three distinct looks showcasing the different ranges giving exceptional identity to each product.

Capture, our photography studio, were selected to produce editorial images to promote Frontline’s product launches, supplying content for brochure and website. Frontline took advantage of the multiple services Set Visions offer, keeping their hand in CGI whilst commissioning the Capture team for their latest project.

Lifestyle studio photography

commercial bathroom furniture photography

editorial  product photography

Our set designers planned the room sets to be flexible, to accommodate shots of multiple variants of shower screens, furniture and baths at various angles. Cost saving strategies are at the forefront of our production ethos, ensuring high quality photography is also value for money. Supporting detail shots help to build customer confidence in the product and also highlight the quality and finish.

product detail shots photography

To discuss how our Captuture team can help develop your band identity and product photography contact the team or visit capture.setvisions.co.uk.


Tuesday, October 2, 2018

Content is King

Creating your own original marketing content is key to establishing brand identity, increasing your Google ranking and more importantly, keeping ahead of your competitors. A recent project with a leading mattress designer saw our client take advantage of our Capture studio, banking multiple studio shots that can be used across social media, marketing and print ranging from room set, product shots and relaxed, lifestyle photography.

Our in-house design team designed a set to fit with their brand identity – contemporary and unique. The Scandi trend works perfectly for the crisp imagery, with the art direction being key to the photography style. We’ve been working with Otty for several years now, helping to develop their signature brand look as their product offerings and market share increases.

Set Visions set design photography

The latest portfolio release is a result of a great cost-effective service - one room set that can be utilised for different shots - each with their own social media message. Long gone are the days of slap dash phone pictures, as investing in imagery is an investment in your brand. To keep costs down our post production team retouched key shots whilst our client ‘banked’ the full catalogue of shots ready to be used at a later date.

Otty social media model photography


Thursday, September 6, 2018

Uncompromising, Cost-Effective Imagery

The Set Visions creative team have been busy joining forces, producing Photography and CGI imagery for our global client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates across both specialist mediums ensuring our CGI and Photography images are perfectly in parallel and on form. By using both disciplines we delivered the project within budget without compromising quality.

Lincrusta recently approached the team with a fantastic challenge to create editorial content that relies on our Photography studio’s realism and attention to detail whilst exploiting CGI’s ability to render photorealistic architecture and location. By using the same product in both studios we’ve created imaginative product images that do just that!

art deco trend restuarant design pink

The styling direction was overseen by our Head of Creative, with our Photography Studio manager keeping a keen eye on the CGI output.

Each deeply embossed paper design is printed blank and applied to the walls ready for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means our teams can re-use 3D assets to easily create alternative images. Below is an example of using the previously created Tropical Leaf paper and combining it with the Trellis, for a coastal take on the designs.

CGI hotel lobby design hospitality

Our creative team delivered a set of images that are perfect for brochure, POS and social media. To see more of our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic studios can help.

Thursday, August 2, 2018

Commercial Bathroom Photography

Capture, our photography team, are experts at producing beautifully crafted room set photography. With an in-house creative team directing each shoot, a fantastic project management system in place and over 135 combined years’ experience in the photography industry we produce visually inspiring content for print, social media and video.

A recent project saw our trend driven stylist work alongside one of our established clients Cavalier . The Industrial Sleek trend combines iconic industrial influences with a high-end finish. The tactile and textured theme is easily captured by the studio team. The crisp lighting combined with softer texture details is something that CGI can struggle to recreate. CGI has many offerings, but studio photography is still leading in the industry.

industrial trend bathroom photography

Cameo bathroom furniture studio

Charlotte, our photography studio manager works with our clients to deliver bespoke images or can work to produce more budget friendly options. Once a budget is signed off the team produce mood boards with a detailed sketch so our clients can really visualise their concepts before production starts. Our experienced set builders expertly craft room sets adding key architectural elements to set the location be it a city centre en-suite or a boutique country bathroom.

duck egg bathroom country design

cost effective studio photography

Gone are the days of stock photography, the team have invested in the latest digital cameras and software to get the best results ensuring all our projects are at print and video quality.

For more information on our commercial photography studio and our competitive pricing get in contact with Charlotte on 01274 610600.


Tuesday, November 28, 2017

Sneak Peek - Botanicals in the home

Our in-house stylist team analyse and interpret global trends translating them into everyday, achievable styles. A recent studio project with one of our long-standing clients saw us use the botanical trend to give their product a fresh, modern look.

The client’s release of their new tile range had to reflect their ethos of a contemporary product that works within the home. We designed a space that could lend itself to changing with trends, with a modern kitchen and tile choice in tones that can easily adapt to several styles within the home.

natural kitchen style botanical white tiles photography

Plants are very on trend right now with botanicals, jungle prints and the statement cacti popping up all over. The team added a little jungle vibe with linens and crockery, then brought fresh green colours through with other displayed pieces. Finally, adding the succulents and ferns for that extra botanical touch.

For more interior design insights sign up for our monthly mailer, it's full of sneak peeks and trend insights.


Thursday, November 9, 2017

Cost Saving Photography

Set Visions photography department offers creative stylish imagery to fit any budget. A great cost saving service the team offers is the use of our large pre-built set. The semi permanent set up enables our clients to make the most of a spacious set design without the cost of a bespoke build, allowing products to be photographed at speed and within budget.

lifestyle studio photography city apartment scandi trend yellow mill window

The Capture team can seamlessly create distinctive looks within current design trends. This is where our in-house interior stylists really come in to their own. With a few clever wall changes and a lick of paint the team can change a look in minimal time ensuring costs and timings are kept to a minimum.

The pre-build set is cleverly designed to be adapted for any interior use, from a living room to bedroom, even a bathroom. Contact Set Visions to see how we can provide cost sensitive solutions for your products 01274 610600.

creative studio photography sofa trend design

Thursday, September 21, 2017

Sneak Peek-Raw Colour Bomb

conceptual studio photography set visions


The Set Visions team love an innovative photography challenge. Our Capture team worked alongside one of our long-standing clients who has a rich design and manufacturing history where colour tones and design is key for each collection. Our client pride themselves on the use of colour, with this shoot embodying the raw fibres and explosion of colour; emulating the dye process.

The final piece is one large installation created by strategically placing each fibre as though floating through mid-air. The image was successfully used across multiple media platforms in the UK and was key in their display at Neo Con in the US. Check out the behind the scenes sneaky peek video to see the creative process!

Thursday, August 17, 2017

Sneak peek from the Capture team

Our Capture team is made up of a creative collection of stylists, photographers and art directors. The team relish a conceptual challenge, with this recent shoot being no exception.

set stylist behind the scenes

Based on a new Lux range of fabrics 'Touch' and 'Vintage' our photography team created still life shots that play with composition and texture whilst showcasing the new fabric range. Warn antique mirrors and lush textures were key to mix the juxtaposition of luxury and antique which in turn represents the fabric collection. The final imagery will be out in the next month but in the meantime, these behind the scenes shots will be a tease to the unveiling!

studio photography behind the scenes

Thursday, April 13, 2017

Happy Easter from Set Visions

We are on countdown to the four-day weekend here at Set Visions HQ. Spring is in the air, plenty of sunshine streaming in to our studio. The flowers are blooming outside and the birds are singing away, all in time for a lovely long Easter weekend.

Here’s a few Springtime inspirations to get you in the holiday mood from seasonal tulip table top photography, to family friendly picnics and adorable spring inspired soft toys.

The SV team will be packing up for the Easter weekend from Friday 14th returning on the 18th April, we hope you have a great break!

Easter_product_photography

Thursday, February 23, 2017

#nationaltileday

Set Visions knows tiles. We work with national tile suppliers across the country and beyond creating aspirational imagery for print, brochure and media campaigns. As a creative image supplier for kitchens and bathrooms companies we incorporate tiles in the majority of our set designs. Essentially, tiles are our bread and butter.

Pix CGI is a perfect fit for tiles. Our CGI artists expertly mirror the shape, texture and lustre in our renders. With just a couple of samples we can create images without the restriction of scale, environment or costly product deliveries.

Capture, our photography studio also specialises in lifestyle tile shots, developing trends with our clients to deliver images that have a great commercial quality. Here’s a selection of our favourite shots illustrating the beauty of ceramic, glass and stone surface design.

tiles_photography_cgi_studio

Connect With Us

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk