Monday, August 5, 2019
A great brief came through to our Capture team recently: produce
product photography for a children’s storage range that showcased their
fantastically playful product, making sure the imagery was perfect for their e-commerce
site, social sites and any print media. Our client was eager to push their online
business forward with our professional imagery.
Our in-house stylists designed a playroom in complementary
soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft,
tactile art direction with natural lighting whilst throwing the background out
of focus drawing the eye to the hero product.
To control costs the team utilised an existing room set in our
studio, and with a nifty lick of paint and crafty reconfiguration we gave our
client a bespoke look at a budget friendly price. Our team also delivered supporting product cut
outs on white creating additional content for marketing. It was also a pleasure to have the clients on
set to bag a couple of social media shots for future release.
The results are a range of images that capture the relaxed
and fun nature of the product. With a
second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.
Monday, September 17, 2018
Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures making a key design statement, especially in the kitchen. The technical development of materials means marbles are more cost effective and laminates are more durable to extend the variety of offerings in the market. Our advice: expand your comfort zone, be experimental and be unique!
Create textureBelow, we used the contrasting marble worktop as an extended splash back which returns giving a high-level shelf. This creates a strong seamless look allowing the natural marbling to be the design statement.
What’s your brickwork like? Sometimes the best design pieces are the ones you already have. Here we used exposed brick accompanied by contemporary textured wall paper. Create contrast!
Modern classicsWood panelling has consistently stood the test of time when it comes to kitchen wall finishes. Here, tongue and groove panelling painted a rich, deep blue compliments the kitchen, yet still stands out as a feature wall.
If budget is a constraint or perhaps you want something a little more subtle, tiles are a tremendous way to create a feature wall. For a contemporary touch have a play with the layout. Here we ran the tiles up to the wall cabinetry in a 45 degree herringbone pattern.
Thursday, September 6, 2018
The Set Visions creative team have been
busy joining forces, producing Photography and CGI imagery for our global
client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates
across both specialist mediums ensuring our CGI and Photography images are
perfectly in parallel and on form. By using
both disciplines we delivered the project within budget without compromising
Lincrusta recently approached the team with a fantastic challenge to create
editorial content that relies on our Photography studio’s realism and attention
to detail whilst exploiting CGI’s ability to render photorealistic architecture
and location. By using the same product
in both studios we’ve created imaginative product images that do just that!
The styling direction was overseen by our Head of Creative, with our Photography Studio manager keeping a keen eye on the CGI output.
Each deeply embossed paper design is printed blank and applied to the walls ready for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means our teams can re-use 3D assets to easily create alternative images. Below is an example of using the previously created Tropical Leaf paper and combining it with the Trellis, for a coastal take on the designs.
Our creative team delivered a set of images that are perfect for brochure, POS and social media. To see more of our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic studios can help.
Friday, August 17, 2018
This look is all about creating a calm space
with a modern take on a classic styling. Mix up that classic style by updating furniture to modern mango woods.
Soft and tonal blues are still very much on trend. Hints of denim tones in
fabrics with chalky blues on cushions are ways to pull a winning array together
- layer them up for a relaxing luxurious feel. We’re seeing a resurgence in
pattern wallpaper and wallcoverings, in a calm colour tones.
How to style up this look• Large print pattern brings drama of a period feature.
• Soft light blues and whites.
• Modern mango woods classic shaped furniture.
• Bleached wood chandelier on trend.
Thursday, July 12, 2018
Capture is our
Photography team, B2B specialists in the Kitchen, Bathroom and Bedroom
industries and still going strong after 25 years. Our commercial space is specifically geared
up for large room set builds which are perfect for bespoke kitchens,
trend-based Pinterest content and promotional video.
A recent project saw Symphony and Laura Ashley Kitchens commission a set of images for their upcoming product release. Historically a CGI client, they wanted to use
traditional photography to re-capture the realism that is sometimes lost in
CGI. Although CGI is fantastic for
architectural visualisations, traditional photography effortlessly captures
mood, organic feeling and the tactile homely touch for which the iconic brand
The Capture team were instrumental in the photographic approach
to the project. Our team explicitly directed
these images to have beautiful natural lighting - eliminating the logistical
hassle and cost of a location shoot.
Nina, Our Head of Creative, worked meticulously with Laura
Ashley to deliver creative concepts and art direction that
fit within Laura Ashley’s brand guidelines. All our creative team
work exclusively in-house, meaning each client benefits from the personal touch
be it from our enthusiastic set builders, talented stylists or professional photographers.
In addition to free on-site parking we have secure storage,
your product will be safe with us. The
Set Visions studio is easily accessed from the M606 motorway and has great
train links with the nearest station less than a mile away. Get in touch with Charlotte, our Studio Manager on 01274 610600 to discuss how we can provide you with beautiful bespoke
Wednesday, November 16, 2016
We've been championing the Mixed Materials Trend during 2016
in a lot of our Kitchen images and we believe this trend will only grow in
strength during 2017. By
bringing natural materials into our home we add a connection to a lifestyle
that celebrates and embraces nature and its unique imperfections. Below are some of our favourite
Surface design that
The Stone Blue facia utilises the latest technology in surface
design. The textured surface of the wood grain effect makes it a great solid wood replica
with all the benefits of a laminate. This has been layered with tonal marble
and cool greys for an elegant and refined look.
By using the textured Walnut facia in the industrial style kitchen,
warmth has been added to the palette. The tactile mix of textured Walnut, embossed
tin wall tiles with textured slate lends personality to the clutter free
and unifying the look
The skylight in the Oak Shaker kitchen is divided by textured
wooden beams and exposed sandstone, creating contrasts with the slick finish of
the painted plaster. What we choose to expose and hide creates an interesting
commentary for any contemporary kitchen.
Mixing materials doesn’t always require contrasting textures. The
matt doors, matt walls and semi-matt floor tiles combine the same texture but
still allow to stand out in the kitchen. The use of one grey hue ties the look
keep update with our latest trend alerts by joining our mailing list.
Thursday, October 27, 2016
Here is a real-life horror story, team Set Vision’s
transformation is eerily…normal. This terror of tails was created by our very
own retouching department who took true delight in transforming our MDs! Quite
a side step of their daily tasks of retouching our lifestyle photography and
bespoke CGI designs. This family of true terrors wish you all a screamin’
Thursday, September 29, 2016
The Set Visions team visited 100% Design at the inspirational Olympia Exhibition Centre. It is the UK’s largest and longest running trade event for designers and architects; showcasing the latest trends, technologies and innovations in Kitchen & Bathrooms, Workplaces, Interiors and Design & Build.
The Kaleidoscope exhibition space is dedicated to past and future design partnerships and reflects the myriad of collaborators that 100% attracts every year. The enlightening experience will now assist our room set designs for the coming months to ensure we too are 100% on trend.
Tuesday, August 9, 2016
Based around the Colour Block trend emerging across fashion and interior design worlds, graphic colour patterns liven up interiors with hints of the 60s and 70s. From music, to fashion, to interiors, there is a vivid collaboration of Retro with a thoroughly modern twist. The room set shouts ‘Modern-Meets-Retro’ with a bold, colour block feel for a fun, fresh room. Bold, angular shapes create a living room set with the sharp colours and props you’d expect in a functional, mid-century inspired room set design. It was key to use a combination of the retro sideboard furniture piece with a modern sofa make over, mixed with a new classic graphic rug.
The paint style was a feature wall with a mural of geometric shapes and lines. Our decorator masked off sections and selected four colours from the new retro range. No need for paintings or pictures with feature wall like this.
Set design by our in house photographic stylist Nina. Constructed in our photographic studio along with a variety of other lifestyle interior sets.