Tuesday, January 10, 2017
In 2009 Set Visions embarked on an adventure into the world of CGI. We
created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and
we’re delivering incredibly emotive imagery using our Pix technology, CGI has
never looked so real, so lifestyle, so daylight.
Pix can also offer tremendous logistical benefits over traditional
photography, and using techniques we’ve honed over the years, we deliver
consistent quality and speed at the most competitive rates. Take a look at our
all new CGI website to see some of our latest work - prepare to be amazed! pix.setvisions.co.uk
Thursday, July 16, 2015
Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.
A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.
Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!
In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.
We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.