Tuesday, October 2, 2018
Content is King
Creating your own original marketing content is key to establishing brand identity, increasing your Google ranking and more importantly, keeping ahead of your competitors. A recent project with a leading mattress designer saw our client take advantage of our Capture studio, banking multiple studio shots that can be used across social media, marketing and print ranging from room set, product shots and relaxed, lifestyle photography.
Our in-house design team designed a set to fit with their brand identity – contemporary and unique. The Scandi trend works perfectly for the crisp imagery, with the art direction being key to the photography style. We’ve been working with Otty for several years now, helping to develop their signature brand look as their product offerings and market share increases.
The latest portfolio release is a result of a great cost-effective service - one room set that can be utilised for different shots - each with their own social media message. Long gone are the days of slap dash phone pictures, as investing in imagery is an investment in your brand. To keep costs down our post production team retouched key shots whilst our client ‘banked’ the full catalogue of shots ready to be used at a later date.
