Thursday, November 28, 2019
Creating
concepts with trend awareness is at the heart of our Styling team’s work. Here at Set Visions we know the
value of understanding brand and the design process behind products. Our
in-house photography team, Capture, worked with our client to produce a bank of trend
led images that has plenty of social media friendly touch points. The result is
our client has relevant and engaging content that attracts and retains their online
audience.
The volume
of lifestyle imagery created within a two day studio shoot is enough for our customer
to use in their marketing campaign, avoiding dull repetition of content. Our
team took advantage of the time by photographing the product and model in a relaxed
candid style. This allows our client, Woolroom to
use the images as touch point conversations with their customers. Woolroom can
educate and inspire potential leads, taking them one step closer to their
purchasing decision.
Not to
forget Yogi’s input! By using a dog to support their imagery alongside the model,
Yogi evokes emotion and relatability, a reaction that links back to the brand. This
strategy is part of the service from the Set Visions team, who value dog
cuddles as much as brand strategy.
To book a
studio visit to meet the team and discuss our creatives process drop an email
to sales@setvisions.co.uk or call 01274610600.
Tuesday, October 29, 2019
Capture, Set Visions
commercial photography team, recently created a fang-tasic set of images that
are good enough to eat. The department is well
established at B2B creative content which is perfect for packaging, brochure
and advertising. This time the team turned their lens's and creative talons to
the Halloween season for a table top shoot.
Presenting a beautifully plated dish is no longer the benchmark in food
photography. With the explosion of Instagram, better smart phone cameras and
effective filters most people can deliver a snap or two that is worthy of a
tweet.
Our professional team
are experts in story telling; using the right lens, lighting and composition
for each image. Our inhouse stylist team are constantly pushing their technical
skills to produce imagery that is well crafted which ultimately aims to
converts sales be it via store, ecommerce or on the menu.
With kitchen
facilities, a prop warehouse at our disposal, client hot desking and
experienced inhouse photographers Set Visions has the perfect set up. Our shoot
management and post production team ensure each project is screamless. Why not
creep it real by visiting our fangtastic friendly studios or call the bat phone
on 01274610600 to discuss your food photography requirements.
Tuesday, October 1, 2019
Set
Visions inhouse photography team, Capture, produce enticing food photography
with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography
studio working alongside our CGI studio to deliver images for brochure and
social media.
As Pix, our
CGI service, and Capture are both under one roof we provided a cost-effective
solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to
their core customer base whilst having an editorial look to land their brand in
the glossy interior mag circuit.
As a
creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and
educate the consumer about the product - we also wanted them to connect
emotionally, especially for social media. Firstly, we created a stylist lead bank of
cost effective computer generated imagery. We then produced a series of photography shots
that support the CG story with recipe inspired images that tie in with the
series of renders.
The set of
images are pitched to the home cook who has a creative flair, with the interior
design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make
sure the art direction was consistent across both services. To keep costs down we kept to table top
photography produced by our inhouse photo team and food stylist.
The images
are great content for social media. They
allow the brand to cultivate a community and encourage discussion amongst
followers about their product and recipes, where people with similar lifestyles
share interests through brand touch points. Building customer engagement and loyalty is a
great strategy for a product that is a once in a lifetime investment.
To discuss
brand strategy and customer engagement just contact the studio for an
informal discussion with our team to see how our services can help connect your
product to potential audiences.
Friday, September 6, 2019
Emotively connecting with your
customer base is key to building brand identity. An effective way to achieve this
is through colour psychology. Think
neutrals, think pastels or think brights we often connect colour to an emotion
or brand. Our creative team gets under
the skin of our client’s brand identity and their target audience down to their
characteristics and design taste.
This playful set of imagery
communicates a key brand message whilst not necessarily being a commercial
product shot. By manipulating scale and
composition we can retain curious onlookers for longer which in turn leads to
improved Google Analytics.
Our team also dedicate time to
understand the end usage of the photography session, as our product shots are
designed to work across multichannel offerings. This value for money approach means we can hit
key audiences in editorial magazines, Pinterest and Instagram a well as
standard routes of advertisement and promotion.
Art direction and trend consultation is part of the
service from our Capture team. Contact the studio for an informal chat to see how our talented team can help you take
the next step in your product photography.
Monday, August 5, 2019
A great brief came through to our Capture team recently: produce
product photography for a children’s storage range that showcased their
fantastically playful product, making sure the imagery was perfect for their e-commerce
site, social sites and any print media. Our client was eager to push their online
business forward with our professional imagery.
Our in-house stylists designed a playroom in complementary
soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft,
tactile art direction with natural lighting whilst throwing the background out
of focus drawing the eye to the hero product.
To control costs the team utilised an existing room set in our
studio, and with a nifty lick of paint and crafty reconfiguration we gave our
client a bespoke look at a budget friendly price. Our team also delivered supporting product cut
outs on white creating additional content for marketing. It was also a pleasure to have the clients on
set to bag a couple of social media shots for future release.
The results are a range of images that capture the relaxed
and fun nature of the product. With a
second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.
Thursday, July 18, 2019
Last year we saw this trend coming… and for our clients who have a stylish, trend led eye we’ve been able to feature elements of Terrazzo textures and replicate the playful tones with shades through wall colours, props and surfaces.
Our favourite terrazzo sample at the office inspired our own Creative Meeting Room and influenced one of our latest photography shots. We used the soft and playful mixed hues for a fresh and distinctive set design, mixing greens and pinks.
Solid Surfaces
Here the custom table features a more muted terrazzo which is made from recycled materials. This is another draw to using the sustainable surface, a key value to the Set Visions design team.
There’s plenty of amazing terrazzo worktops and in recent design shows we’ve seen some stunning kitchens showing off with it. Here we used a matt pastel kitchen fascia for that cool contemporary look.
Fabrics and colour palette
We have seen plenty coming through in the last year with terrazzo pattern prints on fabric now. Here we upholstered a foot stool with the print.When working with the terrazzo of choice it’s a good idea to try paint samples and fabric samples out against the texture to see how the colours work as a group. Here we demonstrated balance and tone though texture and composition.
Wednesday, April 3, 2019
Interior
design trends are our stylist’s obsession. Design conscious brands are keen to take advantage of our in-house
service to create visual content which builds upon their existing brand
identity. As a visual content agency,
Set Visions’ trend direction, alongside client brand guidelines, is key to
producing imaginative photography that satisfies both our client and creative
teams. Result: three distinct looks
showcasing the different ranges giving exceptional identity to each product.
Capture, our photography studio, were selected to produce editorial images to promote Frontline’s product launches, supplying content for brochure and website. Frontline took advantage of the multiple services Set Visions offer, keeping their hand in CGI whilst commissioning the Capture team for their latest project.
Our set designers planned the room sets to be flexible, to
accommodate shots of multiple variants of shower screens, furniture and baths
at various angles. Cost saving strategies
are at the forefront of our production ethos, ensuring high quality photography
is also value for money. Supporting
detail shots help to build customer confidence in the product and also highlight
the quality and finish.
To discuss how our Captuture team can help develop your band
identity and product photography contact the team or visit capture.setvisions.co.uk.
Thursday, March 14, 2019
Long gone the days of pink for girls and blue for boys, shades of dusk pink are hotter than ever, seen in both commercial and residential interiors everywhere. It’s a versatile tone to compliment other colours beautifully making it a great colour to work with.
We’ve collated some of our latest work where shades of dusk pink have brought the interiors to life.
Block colour and Fabrics
On this conceptual product shot we used flashes of dusk pink alongside coral to really make the free-standing baths stand out. Not only does the colour make this shot look great it also gives inspiration to the consumer for their own bathroom colour palette.
Dull office spaces no more. Shades of grey, pink and mauve give this work space a contemporary edge. These colours compliment the soft edges and fabrics used making the space inviting yet maintaining a professional feel.
Go soft or dusky pink
Statement moody dusk pink tiles are the key design feature in this hotel suite turning a simple dividing wall into a design feature. As well as having aesthetic properties this design also gives an identity to the hotel making it unique.
With the Scandi trend still going strong seeing dusk pink sits hand in hand with this trend both creating a soft, calming environment. White painted walls, light oak flooring and furniture, hints of grey all finished off by subtle tones of the soft pink elements.
Wednesday, March 13, 2019
Are you a passionate Photography Studio Manager looking for the next challenge in your career? Set Visions photography studio Capture, boast a fantastic client base, great team culture and offers a competitive salary of up to £30k for the Studio Manager position.
Essential skills and experience:
-Organising, overseeing and delivering all the creative content
-Client facing and management
-Quotations and scheduling
- Exceptional studio photography portfolio
- Experience of having worked within a large production photography studio at a senior level
- Experience working within a creative and deadline driven environment
- Exceptional organisational skills with a systematic and logical approach
- Excellent written and verbal communication skills
- The ability to utilise management systems to accurately assess workflow
If you feel that you have the skills to become our Photography Studio Manager and are looking to further enhance and develop your creative career in a managerial position then please email your CV with portfolio to info@setvisions.co.uk.
Due to the volume of applications we will only contact successful applicants.
Wednesday, February 20, 2019
2019 bounds in with a full force of design shows – and our eager creative eyes are busily absorbing the highlights and trend forecasting insights coming from shows such as; IMM Cologne, Stockholm Design Week, Maison & Object. All helping fuel our passion to keep our images up to date, on trend and advising our clients on what’s hot for the year ahead in the world of design.
Nina, our Head of Creative, also attends key shows such as the Surface Design Show in London. This enables us to create engaging, trend led images and video content for our clients and also strengthens our consultation services where Nina is able to advise and direct your brand’s visual identity.
With plenty of perceptive lectures about design innovations, 2020 trend insights and the latest colours and textures to work with. Some amazing emerging techniques, brands and young ingenious designers creating cool textures from recyclable/recycled materials - something that’s in the forefront of design for our future: Sustainability and Style.
Here’s a few of Nina’s favourite materials and colour combinations from the show. Very exciting to see how we will incorporate these in to future interior design projects!
