Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 1, 2019

Create a conversation with your audience

Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.

As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.

As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.

food photography with CGI

The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.

food photography commercial studio

The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.

To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.

food stylist professional photography


Everhot Brochure CGI and photography


Wednesday, May 31, 2017

Pinterest worthy imagery

Are your images Pinterest worthy? The traditional customer journey has evolved. End consumers are now making key design decisions before speaking to professionals. We need to inspire the consumer through imagery whilst ensuring brochures and website content is up to scratch.

Pinterest Set Visions Lifestyle photography

Set Visions leads the way on lifestyle imagery. Our creative team is bursting with photographers, CGI specialist, interior designers and post production kings. The creative process is taken very seriously by our team, we take time to consider the audience and commercial appeal whilst absorbing each of client’s product details.

Our creative specialists then collaborate, directing lighting and camera style whilst making sure the interior design is on trend.

Set Visions’ editorial images are making an impact online via sites such as Pinterest, Instagram and Houzz. Why not take a look and see how our imagery can help boost your online profile?

Connect With Us

29th Oct 2019

Bone appétit

Capture, Set Visions commercial photography team, recently created a fang-tasic set of images...

More on our blog

...
...

1st Oct 2019

Create a conversation with your audience

Set Visions inhouse photography team, Capture, produce enticing food photography with the...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk