Friday, September 6, 2019
Clever with colour
Emotively connecting with your
customer base is key to building brand identity. An effective way to achieve this
is through colour psychology. Think
neutrals, think pastels or think brights we often connect colour to an emotion
or brand. Our creative team gets under
the skin of our client’s brand identity and their target audience down to their
characteristics and design taste.
This playful set of imagery
communicates a key brand message whilst not necessarily being a commercial
product shot. By manipulating scale and
composition we can retain curious onlookers for longer which in turn leads to
improved Google Analytics.
Our team also dedicate time to
understand the end usage of the photography session, as our product shots are
designed to work across multichannel offerings. This value for money approach means we can hit
key audiences in editorial magazines, Pinterest and Instagram a well as
standard routes of advertisement and promotion.
Art direction and trend consultation is part of the
service from our Capture team. Contact the studio for an informal chat to see how our talented team can help you take
the next step in your product photography.
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